Marketing is a wide field that makes a major impact on success in business. At the same time, new ways of promoting a brand or product are always developed.
New ways of thinking and new ideas are what employers like when looking for a graduate employee. And with so many students already either taking marketing or similar majors and minors, there’s got to be a way of differentiating yourself.
We feel going beyond the curriculum is what makes you stand out. It’s not enough to have a good grade when thousands of others share the same academic success. That’s why these books have been chosen specifically for you to learn from the best. Marketing experts whose time you couldn’t buy have written incredible insights into marketing, often going into detail about their own successful stories.
We really believe there’s nothing you’ve got to lose by picking up these books. At the very least, you’ll know when you’re being marketed to!
This contribution was made by Ali Rizvi from Dream Superhero
Market Smart by Lisa Shepherd
This book will help you to hone your marketing intelligence. Reading this book will give you help in the consistent growth of your knowledge.
This contribution was made by Osama from Outfitrs
The 22 Immutable Laws of Marketing by Al Ries
The face of business and providing what the customer actually wants is a trend that is gathering speed, the consumer has discovered their ability to decide what works for them and put their hard earned cash in to a company that can ‘speak’ directly to them as individuals rather than as the faceless masses.
This contribution was made by M. Ammar Shahid from SuperHeroCorp
According to Kotler by Philip Kotler
The application of learned marketing concepts needs ample knowledge for logical reasoning. Kotler has dedicated the book entirely for this purpose; it contains all the queries that he had asked and responses that he got by professional throughout his research.
This contribution was made by Dan Lysogorsky from IPL Port
Building a StoryBrand by Donald Miller
In this easy read the author has developed story based explanations on how to understand and perceive marketing ideas. There’s interesting information that guides the reader to follow steps in growing a brand and following simple processes to gain traction on a developing business. The author provides ideas that can easily be grasped and applied to the obstacles of understanding marketing. Highly recommend for those needing a different way to be introduced into marketing.
This contribution was made by Stephanie Lane from SafeSpaceHub
How Brands Become Icons by Douglas B. Holt
It’s important for every marketing student to consider what can help make a company make the leap from being a brand to being a cultural icon. In this book, Holt analyzes some of the most successful businesses, including Mountain Dew, Harley-Davidson and more. He also provides a model to explain their success, and he cautions against more traditional marketing techniques. This book helps readers understand how to follow their gut in order to bring about success.
This contribution was made by Nikunj Madhogaria from DealTohPagalHai
All Marketers are Liars by Seth Godin
In typical Godin writing style, he explains through example and storytelling how the business situations of today are asking not for commoditization and efficiency, but depth and personalization. Customers need a story to tell themselves in order to spend more on a product that is likely available cheaper somewhere else. Although I agree with many critiques noting that Godin’s ideas may not be new in the business world, his delivery provides a much richer experience in learning about them than any textbook or MBA course likely would.
This contribution was made by Max Cron from RavenPMG
Start With Why by Simon Sinek
This book teaches core reasoning behind customer insights. WHY does someone want your product comes before how your product is different or what your product even is. This will revolutionize the way marketers think about advertising, products and more.
This contribution was made by Tionie Bonacci from T. digital
The Content Marketer’s Blog Post Playbook by K. M. Wade
The Content Marketer’s Blog Post Playbook is one of the best marketing books I read last year and I highly recommend it for every college student studying marketing. Before I read this book, I was writing blog content for several clients, and while the search rankings were decent, none of them had generated any leads from their blogs. Once I read the book, I followed the templates and started producing new kinds of blog posts that I thought would better appeal to the various target audiences and which I hoped would generate more leads. And I and my clients couldn’t have been happier with the results. By using Dr Wade’s methods and templates, every one of my clients started generating leads from their blogs. And amazingly, the first has just signed a $20k contract with a client — all thanks to the new blog posts I wrote for them based on the teachings in The Content Marketer’s Blog Post Playbook. Seriously, do yourself a favour and grab a copy now.
This contribution was made by Ross Kernez from RossKernez
This Is Marketing by Seth Godin
It’s a must-read book for every marketer in these digital days. Marketers might be able to improve their performance, build your brand, get more customers and more sales.
This contribution was made by Robert Smith from Enago
How Brands Become Icons by Douglas B. Holt
How Brands Become Icons is a book that explains strategies that have helped brands become cultural icons. From ESPN to Harley-Davidson, learn what these iconic brands are doing to pass through generations successfully.