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16 New Social Media Marketing Books You Can’t Ignore In 2020

Keep up with the ever changing world of social media, where marketing has to evolve to be effective.

Social media marketing is extremely widespread nowadays, but that doesn’t mean every business is going about it in the right way. Just because nearly everyone in the West has internet doesn’t mean they’re going to care about your message.

That’s why we felt it’s critical to provide a guide to the best social media marketing ideas at the forefront of their field. Effective strategies that worked yesterday may not work today, so we suggest you pick any of these new social media marketing books and get brainstorming.

Like with many careers, learning is an everpresent part of the job!

This contribution was made by Dustin Vann from Trusy Social

Epic Content Marketing by Joe Pulizzi

This book may be a couple of years old, but is a real bible when it comes to social media marketing. All businesses need to look at this, as it can help anyone take their content to the next level. It is a great starting place too, explaining everything well enough that even a beginner could pick up the tips very quickly and very easily.’

This contribution was made by Ali Rizvi from Dream Superhero

The New Rules of Marketing and PR by David Meerman Scott

This book will help you to hone your marketing intelligence. Reading this book will give you help in the consistent growth of your digital marketing knowledge.

This contribution was made by James Canzanella from Isolated Marketing Nights

Social Media Millions by Ryan Stewman

This book is a great overview of how to utilize Facebook for building and growing your business. This book will help you build and grow your following, and then show you how to leverage that following and sell your product, offer, or service.

This contribution was made by M. Ammar Shahid from SuperHeroCorp

The End of Marketing by Carlos Gil

In this book, the writer has explained the proven applicable ways to branding the business using social media rather than the conventional marketing that incurs exorbitant expenditures and gives less return in the internet savvy world.

This contribution was made by Osama from Outfitrs

Social Media Marketing Workbook by Jason McDonald

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing.

This contribution was made by Majid Fareed from James Bond Suits

Chaos Monkeys by Antonio Garcia Martinez

This book is fun and tells us the history and reality of silicon valley which is very informative. I recommend you to read this book.

This contribution was made by Stephanie Lane from SafeSpaceHub

Social Media Marketing For The Future by J. E. Ford

Social media changes at a never-slowing pace which means that if you want to be on top of your marketing game, you need to consistently stay one step ahead. This book by J. E. Ford helps you to understand demographics, teaches you basic marketing principles, and provides you with important trends to look out for not just this year, but for years to come.

This contribution was made by Ethan Taub from Goalry, Inc

YouTube Marketing by Mark Gray

This book has ben really helpful to us as we have been understanding YouTube as a platform and how it works. Not only did it walk you through the process from beginners to advanced, it also allowed an audio version, which was very helpful to colleagues. I would highly recommend this book to anyone in business who wants to start using Youtube as a way to market their ideas and products.’

This contribution was made by Nikunj Madhogaria from DealTohPagalHai

The Art of Social Media by Guy Kawasaki

With 100+ practical tips, tricks, and insights, Guy and Peg present a bottom-up plan to produce a focused, thorough, and compelling reputation on the most well-known social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

This contribution was made by Satwinder Singh from Citrus Holidays

500 Social Media Marketing Tips by Andrew Macarthy

This book is a great place to start if you are new to using social media for business, or you are wanting to pick up some extra tips and tricks to hone your craft. Updated in 2020, it certainly boasts some of the most relevant and up-to-date information on social media marketing out there, covering everything from Twitter and Facebook to Snapchat and more. Split into 500 different tips, this book is very digestible and easy to read, while still giving you a good understanding of the overall processes involved. This handy little book is a must-read and is perfect to have around the office, as it has the potential to completely renew and revitalise your approach to social media marketing.

This contribution was made by Shiyang Gong from AILaw.Inc

Contagious by Jonah Berger

Behind a well-established brand, there are some marketing tactics that make it more tempting for the public, and some advertisements are even annoying—social media marketing demands for exceptional content for a very short time. In my opinion, there is no better book that told us the strategy of how some products become ubiquitous while others get unnoticed. The book uses very simple language and small stories to elucidate different examples. It tells how you can put the more significant impact of a product with the constraint of fewer budgets. If you want to start a small business or even just a professional YouTube or Instagram account, I’d suggest starting with this one. It’s an excellent piece for adding foundations to your social media marketing decisions.

This contribution was made by Holly Ostara from Books & Alchemy

Building a StoryBrand by Donald Miller

The days of tossing a stock image up on your Instagram and adding a few hashtags are gone. Readers want connection. They want empathy. They want to connect with your story. Donald Miller’s Building a StoryBrand is a fantastic reference for learning how to tell your story in a way that authentically attracts the right customers.

This contribution was made by Norhanie Pangulima from Syedirfanajmal

Where Social Media Marketing is Headed in the Next 5 Years by Henry Chambers

This book is a very resourceful guide for Social Media Marketing. It explains how to make content more indulging and more engaging than outright asking them to purchase your product or services. It also explains the differences between the major social media platforms.

This contribution was made by Adam Hempenstall from Better Proposals

Networking in the 21st Century… on LinkedIn by David J.P. Fisher

It teaches you how to create content that engages audiences on LinkedIn. The book goes beyond the traditional marketing and sales hacks and explains how to provide value to your connections on LinkedIn instead of spamming them with promotional content.

This contribution was made by Melanie Musson from Loans

What to Post. By Chelsea Peitz

This book breaks down social media marketing into three distinct phases that build on each other. The step-by-step instructions make sense and are easy to implement. If your goal is to build traffic and customers to your business for free, this book will show you how to do that using social media.

This contribution was made by Mason Culligan from Mattress Battle

Crushing It! by Gary Vaynerchuk

The marketing book for social media I recommend is Crushing It by Gary Vaynerchuk. In this book, Gary talks about the importance of social media to businesses today and how it can impact a business’s growth and success. It describes major social media platforms so you can identify which platform to choose and how you can use this platform to your business’s advantage. The key learning I took away from this book is how word-of-mouth is still relevant and especially effective in the age of social media. Word of mouth is more powerful now with the flock of social media influencers and viral contents. This takeaway will make you realize the power of social media to your business and Crushing It equips you with the knowledge to execute it.

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Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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