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What Makes a Good Website: A Quick Guide

There are more than 2 billion websites across the Internet today, and getting traffic to your page isn’t exactly easy. It’s widely known among business owners that there is still no marketing tool singularly more important to your organization than a well-designed website.

You already know that a stellar, one-of-a-kind business homepage is vital, but what are some of the principles that establish one? Foremost, a good website is dependent upon the quality of the design, and ultimately the experiential strength of the designer. If the developer was painstaking in his care while developing your page to ensure a fine balance between accessibility and utility, it’s doubtless that a high-quality visual design will follow.

If you’re just getting started with your company site, you may be asking yourself, what is web design, and can anybody do it? The answer to that is, it depends. Indeed, there are several web design products in the form of templates that you can utilize if you’re just getting started and need to quickly set up a link to your company. But, in this day and age, when your website functions as the virtual doorway to your enterprise, you’d be remiss not to consider hiring an experienced designer -one with a proven track record in helping drive traffic to your page and getting that traffic to stay there.

Photo by Kelly Sikkema on UnsplashDepending on your budget and the scope of your business, your site may require an assemblage of professionals with varying expertise. And even though designing the page itself entails a degree of complexity, a simple-looking website tends to be most effective. Having a well-structured and easy-to-use site invariably helps your business page trend better on Google.

With that in mind, the following are just a few points to consider when strategizing a design for your organization’s website. We’ve already mentioned simplicity and structure as two primary areas of emphasis. The key takeaway here is that you don’t want your site to be over-designed. Having too many distracting elements on the page itself can swiftly lead your visitors astray and off the site entirely. You’ll want a clean-looking page that’s easily navigated. If you’re having trouble visualizing this, think of Google’s own search engine link -very clean, very simple.

On that same line, your site should be visually consistent. You don’t want any mismatched fonts or headings falling under different sizes. To achieve this, you must work with your designer and plan everything in advance. Similarly, be sure not to neglect integrating mobile capability into your site’s design objectives as you set that plan forth. Indeed, this is quite important with so many people navigating the Web with their smartphones.

However, you want your site to come together is ultimately up to you. In sum, the key areas to focus on as you develop your website are establishing a clean, well-organized aesthetic, strong functionality, and accessibility, along with a page that’s well-optimized for driving search traffic to your business link.

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