Lonny is a visionary who is passionate about marketing. Lonny believes that to be a truly great agency, his company’s professional advice and deliverables must be based on a solid marketing foundation. He has made it his mission to ensure that everyone on his team knows and understands the basic marketing concepts. “This is something that’s often lacking in other agencies,” he says.
Lonny pioneered the concept of our nationally trademarked Pay Per Interview Publicity® business model which enables clients to purchase publicity by the story. “It’s a familiar concept. If you pay for a pizza, you get a pizza; if pay for a car, you get a car; and with us, if you pay for media coverage, you get media coverage,” he explains. “Clients come to us because they are tired of paying hourly retainers and getting little tangible return.”
When the Internet was in its infancy, Lonny also had the business foresight to quickly reserve portal web addresses such as publicity, media relations and checkerboard, and advising clients to do the same.
Nearly 30 years since launching this agency, Lonny’s greatest joy still comes from thinking about, talking about and writing about product promotion. He thrives on expanding our ability to helping clients tell their stories to the masses. Lonny has written two books: Media Hypnosis: Unleashing the most powerful sales tool on earth, published in 2002 and Reach & Teach Product Promotion: Teaching Consumers to BUY in 2007. His third book, The CEO’s Guide to Marketing will be released in fall 2017.