Logan Voss
There are so many nonprofit blogs out there. Why not start your own? A blog is a platform that gives you the opportunity to connect with your supporters and create a diverse collection of content pieces. Here are five reasons your nonprofit should blog.
Posts are easy to share and increase readership
People want to share valuable articles on social media, so when you post regularly, you have a better chance of receiving this recognition.
Newsletters are a thing of the past; they’re overwhelming because stories get lost in promotional information and they take too much time to read. On the other hand, blog posts eliminate the clutter. They’re more digestible and versatile; therefore, you keep your community engaged.
Blog posts keep visitors on your site because you’re taking a personal approach and providing new, interesting content on a frequent basis.
A blog better shows your company’s personality
When your company runs a blog, they give individual staff contributors the opportunity to showcase their expertise. This team can also post consistently, so you can look favorable to search engines (we discuss more on this later).
You can feel confident knowing your team members will spread the word about topics your organization is passionate about, which will help your nonprofit become an authoritative resource in the long run.
Blog posts make you credible
When you publish content and share your expertise, you become more credible, and you add value to your industry while you’re at it. You become a relevant source of information, and people will continually visit your site because of your knowledge.
Believe it or not, there are people out there who want to know what you think about certain subjects. A blog allows you to influence public opinion and build awareness, showing your company’s impact on the world. Plus, as your blog grows, you can develop relationships with other industry experts and organizations. These interactions can fuel inspiration for future posts, and your relationships can also lead to exciting guest blog posts.
A blog improves SEO
The bottom line is, blog posts help you rank better in Google’s index. It’s important to look good to the search engine that dominates the Internet, and fresh content can help you do that.
Now, that’s not to say that you need to write for Google, but if you’re personable with your audience and incorporate relevant keywords, you’re in great shape. If you’re publishing great, trustworthy content that people want to read, other sites are sure to link to yours.
For example, let’s take a local basement waterproofing company. They routinely write blog posts about their techniques. In turn, they inform their readers and boost their site’s traffic. Yes, when you use SEO strategies, you rank high, and you also receive more visitors. It’s a win-win!
Blogs are quick and cost-effective
The best part about a blog is that you don’t need a host of resources to start one; you can reach a large amount of people and it won’t set your funds back. Why continue to make excuses when you can start now?
Go ahead and make sure your nonprofit prioritizes blogging. Nonprofit blogs offer numerous benefits and easily captures your supporters’ attention.
