Marcus Richards
Anniversaries, birthdays, get well soon, and even funerals. Flowers are the perfect gift for any occasion, and that’s why florists are always in high-in demand. If you’ve clicked on this blog, we can only assume you’re thinking of starting your own florist business! If so, then congratulations are in order – you’re in for a thrilling and creatively stimulating ride.
This being said, floral design can be a stressful industry, so here’s all you need to know before getting started.
Create a Business Plan
Behind every great business is an even better business plan. This document should serve as your ultimate guideline and steer all important business decisions. Make sure to include an executive summary, market analysis, projected finances, and your budget.
Location, Location, Location
Flowers are often premeditated, but they are also bought as a last-minute gift. In order to capitalise from the latter, it’s important that your florist is in a prime location. Pick a store with plenty of foot traffic to draw more customers in.
Check Out the Competition
Florists have been around for hundreds of years. Since the concept is nothing new, you should check out the competition and see who your customers are drawn to. Think about how you can differentiate yourself from the rest.
Rapid Delivery is Crucial
If someone has bought flowers for a birthday, there’s no point in delivering them a day late. That’s why rapid delivery is crucial. Find a courier service that you can truly rely on, like https://www.couriersatlanta.com.
Let Your Creativity Run Free
Creativity is a key aspect of the floral industry. Don’t be afraid to let your creativity run free and experiment with new product offerings and marketing techniques. Try to be as forward-thinking as possible.
Diversify Your Revenue
The best florists sell more than flowers – they sell an experience. Rather than handing over a bouquet, you can add-on a delivery service or include items like chocolates and gift baskets. Another way to diversify your revenue is by hosting workshops such as a flower arrangement class.
Nail Your Branding
You want customers to recognise your brand immediately. If someone receives a beautiful bouquet, they should know exactly where it came from and who made it. This way, they can recommend a friend or employ your own services in the future.
Hire Fantastic Staff
You’re only as strong as the weakest member of your team so make sure to hire fantastic and capable staff. Hiring someone with prior knowledge is a plus, but don’t be afraid to train new employees that show potential.
If you follow a strategic and carefully curated plan, we’re sure you’ll cover all bases and set yourself up for success. As any new business owner, you’re bound to make some mistakes along the way. However, it’s important that you learn from your actions and find ways to rectify the situation with ease. We hope this guide has inspired you to take matters into your own hands and open your first florist.
