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Godiva Regional President Jérôme Chouchan presents a unique approach to business and life, taking inspiration from the hard-won wisdom gained from his 25-year practice in global management and Japanese archery, also known as Kyudo. Kyudo has a particular teaching: Right shooting always results in a hit.

This means that you shouldn’t worry about simply hitting the target; instead, you should calmly focus your energy and willpower on proper mindset and form. In doing so, this right-minded shooting will naturally result in a hit. When applied to business, if you sincerely care about your customers and focus your efforts on customer satisfaction, as opposed to sales and profits, positive financial results will follow.

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Contributors: Marion Bernstein from LID Publishing

Written by Ben Skute

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