Inventing a new company tagline can feel impossible, especially if you don’t consider yourself to be a very creative person. Start by identifying the 3 basic points you need to express. Your tagline needs to communicate your company’s true mission. your promise, and it needs to express your brand. Then address the benefits of your product or service. Don’t go on about how great what your offering is. Tell me how it helps me.
If done well this can even be reinforced through your website or brochure copy. Lastly, look at how you can refine what you’ve developed to really make it stick in someone’s mind. It’ll take some time and you might have to go through a few rounds of refinement but keeping these principles in mind will create a solid tagline that you can feel confident about using.
Contributors: Shane Hebzynski from 3 Cats Labs