In this book readers will learn:
- Five essential components of the market engagement strategy
- Get inside the customer’s mind: Unlock how buyers actually think
- Six elements of the customer buying journey DNA
- Different World: How today’s buying journeys have drastically changed from the past, and why it matters to marketing beginners
- No Sale? What to do when customers aren’t buying your products or services
- Stop solving the wrong problem: Research shows that most customers do “get it”, they understand the value and ROI of offerings
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Contributor: Mallory Campoli from Smith Publicity