The theme throughout the book is turning away from traditional forms of interruption marketing and instead focusing on permission marketing – which is incredibly relevant to blogging. If you want to build an email list (like most bloggers), it’s important to create content that serves the reader, not the writer. If your blog solves reader’s problems, or adds value in some other form, getting permission to send a newsletter, or connect on social media, becomes less a sales pitch and more an opportunity for readers.
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Contributor: James Bowen from Ripen Digital