Good to Great examines several stories of founders who took companies from good to extraordinary. One key takeaway is what Collins calls the flywheel effect. You can imagine success as a giant wheel. You push this wheel through consistent effort but don’t notice any movement at first. Suddenly, it takes off, and the same level of effort that originally seemed to have no effect now spins this accelerating wheel to the point it becomes unstoppable. As a startup founder, you must be disciplined in your effort to reach your goals and build the momentum necessary to become great.
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Contributor: Carter Malloy from AcreTrader