Primalbranding by Patrick Hanlon (1/20)

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Primal Branding focuses on 7 main areas of your brand: your story, mission, icons, rituals, pagans (haters), language and leadership. Understanding these seven key aspects of a brand creates a strong brand that quickly and easily resonates with your customers. Customers will feel included in something special due to your rituals and sacred words and you’ll know where to drive the business via your Creation Story, Creed and Leadership. Understanding these key pieces is essential to driving a strong business forward.

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Contributor: Matt Antonino from Digital Eagles

Written by Taegan Lion

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