Taegan Lion
The book features 23 CEOs of the most respected Fortune 500 companies, such as IBM, General Motors and UPS. The CEOs tell how they and their companies maintain their reputation for integrity and keep intact the respect and admiration of their companies key stakeholders. Most startups need a respectable reputation for integrity and need to keep intact the respect and admiration of current and future stakeholders. This is a book where CEOs of the most respected Fortune 500 companies discuss how they practice marketing with insights on how startups should operate their marketing strategies.
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Contributor: Brian Gottesman from Fashion Update Communications
