The Tipping Point by Malcolm Gladwell (24/31)

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The book is about how a small but precisely targeted push can cause a wildfire. In the case of this book, we’re talking about how you can understand the inflection point or the “tipping point” of a regular product or service and how it blows up so big (in a good way). Just like a single sick person can start an epidemic is the same way a well thought out and small but precise marketing push can cause a big movement.

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Contributor: Igor Gramyko from Highwater Standard

Written by Taegan Lion

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