At 126 pages this book is a quick, no-nonsense playbook that brings you 48 valuable insights from running multiple campaigns reaching 250,000,000 consumers in 30 different countries. This book will show you how to take the insights that are being revealed in this book and implement them to scale your influencer marketing. In this little handbook, you get to see what worked and what didn’t work in the 1,000’s of marketing campaigns they ran. They give you access to data, insights, and findings from over 4,000+ collaborations on youtube and Instagram. They let you in on things like the formulas they use for their clients, how much to pay for influencers, how to get the most out of your influencers, and a lot more. This is a pretty solid read considering there is a lot of misinformation on the topic of influencer marketing.
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Contributor: Mark Benjamin from Lasting Trend