One of the single, most effective strategies that I have implemented for my clients is the skyscraper technique. This technique is easy to accomplish if you’re willing to do some work. All you have to do is take the keyword you want to rank for and research all the content on the first page ranking for that keyword. Then all you have to do is make the content better, and longer than what’s out there. As long as your content is 100% original, you will see it influence your ranking positively.
Contributors: Sean Dudayev from Frootful Marketing