Books to read on SEO (7/15)

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Influence, by Robert Cialdini, offers a fantastic insight into how a user, or potential customer perceives products and services. By better understanding, the way the user, or potential customer thinks, you can tailor your content and overall SEO strategy to appeal to this. With Organic Search being more and more focussed on user experience by the day, it’s imperative that we understand our target market, and Cialdini’s Influence allows us to do this.

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Contributors: Aaron Watts from Converted

Written by Taegan Lion

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