Brand and Emotion (31/111)

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Building your personal brand first takes understanding what your brand really feels like. Not just, what you do to define what your brand is, but understanding how what you do actually impacts people, makes them feel. Lean into that when you are trying to build your personal brand and you will be far ahead of the other brands that simply advertise what they do. For instance, I work for an agency, Power Digital, that drives online revenue. Yes, that’s what we do for our clients, but we in turn end up making clients feel accomplished, driven, excited and proud of our partnership. We market those feelings. Think about that when you are looking to build out your personal brand whether by writing thought leadership columns, pitching your name to editors or podcast owners, creating social pages and promoting them or simply sharing about your brand through word of mouth.

Contributors: Kate Lobel from Power Digital Marketing

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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