Breakthrough Advertising by Eugene Schwartz (6/7)

Breakthrough Advertising is considered the copywriters’ bible, which makes it a valuable read. Schwartz’s book covers all the potential customers you might have to appeal to, from the unaware to the most aware. By understanding your customers categorized this way you’re able to advertise to them better.

Want to read more reviews of this book or buy it? Check out the links below:

Contributors: Nate Masterson from Maple Holistics

Written by Taegan Lion

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