Zak Parker
I use brutal honesty and candor to increase engagement with my content. As an entrepreneur, I’ve had lots of successes (2 successful creative agencies, a world-famous music event, and a book). But people don’t just want the positive stuff. They want to know that even successful people have the same down times and pessimism that everyone else has. We’re just able to turn it into some good, and maybe help others do the same. This LinkedIn post about Generating authenticity by being honest about your failures received almost 7K views, 100+ likes, and 46 comments. That’s at least 2.25% engagement. In it, I identify ways I’ve failed throughout the years and I think it’s this honesty that keeps people engaged and coming back for more.
Contributors: Ryan Gill from Communo
