Link building is the foundational element of increasing SEO, and now it is manifesting through images and video. Using Pinterest to post images related to your business presents amazing opportunities to both share quality content and simultaneously reap SEO rewards. Pinterest is the second largest referrer of traffic to websites, which means that only Facebook refers more site visits. On this platform, when you link an image back to your website it counts as a backlink, and that link can be measured in the Google Search console.
The key here is that every time the image is re-pinned (shared), the link duplicates. Google’s artificial intelligence platform, RankBrain, is very accurate at recognizing images. This means that a picture that is relevant to your business can create hundreds of backlinks, which is huge for SEO and rankings.
Contributors: Kellen Kautzman from Send It Rising Internet Marketing