This book takes you on a journey of one man’s goal to sell his business, cash in, and enjoy all of the finer things in life. At first, it sounds like he (the main character) has it all going for him. After discussing his options with a trusted mentor, he quickly discovers that he needs to change just about everything about his business in order to turn it into a well-oiled machine.
This is mainly because the founder/owner was trying to generalize, and not specialize. It becomes obvious that by generalizing, you don’t do anything particularly well but everything you do ends up just being mediocre. This book suggests a system that includes steps on how to take a customer from prospect to a repeat customer.
I truly enjoyed this book. Now I notice that it has been affecting my decision making for the better since I read it.
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Contributor: Thomas Wasinski