LinkedIn is critical in business to business as it helps you to quickly connect with your potential customers. It helps you identify what their interests are and what is going on in their business by having access to their updates and posts on their feed if you are connected. Finally, it allows you to directly build a relationship and engage with the potential customer, creating an opportunity for trust.
One of my biggest customers came directly through LinkedIn, I never initially marketed or did any cold calling to gain this customer. They reached out to me after interacting with me through social media and made a buying decision from our engagement on LinkedIn. This strategy works for all business, but is extremely impactful for small businesses with limited marketing budgets.
Contributor: Petal Bovell-Proffitt from discbodhi