Consult the experts – but don’t take their word as the be-all and end-all. Consultants, agencies, and others will be a great resource to learn as much as you can about rebranding processes, leverage them to learn as much as possible. But, don’t forget, many of them are gunning for your business. Just because they say something will take 6 months, does not necessarily mean it will.
Also talk to your customers, your colleagues, and your partners. Your brand means a lot to you, but it means a lot to all those affiliated with it as well. Ask for their advice as you go through the rebranding process to make sure they feel connected and proud of what you’re recreating.
Contributors: Dave Lastovskiy from Bus