On the global scale, millennials are either the largest living generation or steadily growing in numbers with a total spending power of approximately $2.5 trillion. This is why companies absolutely must capture their attention. It’s well documented that this generation doesn’t care for traditional marketing tactics and three-quarters of Millennials also prefer experiences to things. What else do they not like? Missing out on these experiences and events. This leads to a heightened state of awareness for content that only lives a short while.
Contributors: Lauren Gilmore from PR&Prose