My favorite way of using content marketing to promote a product is through online quizzes. You can structure the quiz so they are fun and shareable but still tie into your product. Everyone loves to take quizzes and learn about themselves, so this is a great way of marketing to them without them even knowing. A few examples of this would be a personality quiz that matches you to a perfume or lipstick color, a quiz about your day-to-day routine to recommend a night-time skincare routine, or an entrepreneur quiz like we created on our site to recommend different online classes.
Contributors: Elle McCann from Curious Themes