Customer Acquisition Cost (4/9)

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It is far too common for business owners to figure out how all of the moving parts of their business will work, but fail to account for the costs of acquiring new customers. Your business won’t succeed just by offering a great service or product, and you will have to spend money finding people that are willing to pay. This cost is almost always more than business owners suspect. 

Contributors: Brandon Bateman from Brandon Bateman

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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