No matter how unique you think your business is, someone else is probably doing something similar. To stand out in digital and offline marketing, you have to differentiate yourself from the competition.
It’s amazing that so many businesses still don’t take this to heart. They only become lost in a sea of competitors jockeying for a top spot on Google. Even well-worn industries like law firms have to differentiate by marketing specific legal niches.
Contributor: Mike Novak from risedigital.ca