If you can help it, don’t make your first engagement with a potential client or contact an In-mail or direct message from out of the blue. Some creative cyberstalking can help you out and make the ice-breaking a little more comfortable. Determine a target or group of targets, (typically decision makers at the types of companies you want to work with) and begin to follow them, like their posts, share their updates, etc. By the time you reach out, hopefully, they will recognize your profile, and your message will be much more welcome.
Contributor: Jonathan Jenkins