Don't rule out anonymous Influencers (20/20)

Anonymous Influencers, despite not revealing their identity carry a great deal of social clout, and can help you quickly get your message far and wide through their significant social footprints, however make sure you work with those who you have built up a trustworthy relationship, because you can’t enter into contractual agreements with them nor can you invoice them, because they don’t disclose their identity.

Contributor: Henry Clay from blockinfluence.com