Content marketing has huge opportunity for local businesses and remains an integral piece of Local SEO. For example, an auto repair shop owner that talks about the impacts of local driving patterns on specific roads in his community doesn’t just establish his credibility as a local expert, but can also increase his odds of appearing in local searches. The key is these businesses create content that marries hyper local content with the authority of being experts in their specific fields. Low-budget video content shared on social media (i.e. smartphone footage) can be huge for local businesses as well.
Contributor: Wes Marsh from SoloDev