Engagement is often dependent on the industry, channel, and audience. The first thing to consider is how your numbers stack up against competitors in your industry. Trying to compare the engagement rate of a lifestyle brand to a SaaS company is like comparing apples to oranges. Whether textually or visually based, the first thing you can do is consider the quality of your content. If people aren’t engaging, try mixing up content by experimenting with new environments, or If you’ve been posting the same or similar aesthetic, try giving your content a facelift.
Equally as important, give ample time to track, measure, and compare results. If you still find your numbers are plateauing, tweak your content strategy. A great way to increase engagement is by collaborating with influencers who have hyper-niche audiences. Test different verticals, test different topics, test different cobranding opportunities, and test different CTA’s!
Contributors: Jake Mastrandrea from Checkbook