Find relevant journalists (6/21)

When pitching journalists, it’s important first and foremost to make sure that you understand the audience you are trying to reach and which journalists are best to reach that audience. For example, a journalist focused on blockchain technology would likely ignore a pitch that promotes news for a fashion brand or restaurant. There needs to be a clear connection between the pitch and the benefits to the journalist’s audience.

Contributors: Cassie Gonzalez from OnePitch