As per the Contributor: As a marketer, I read this book, but I truly believe that it would be beneficial for any CEO. This book has won many awards and listed as a favorite from Forbes, Mashable, Oracle, and more. The book is ultimately about being smart and efficient within digital marketing, it will help you think of marketing in a new way that makes sense for your specific business, and gives ideas and strategies in order to “do more, with less.”Since I’m a content nerd, one of my favorite parts of this book about content strategy and creating various forms of content that are super engaging. It gives tips, tricks, and awesome content hacks! I would definitely recommend it.
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Contributor: Jenna Erickson from Codal