In my 5 years of being a top marketer in New Jersey, I’ve found that Guerilla Marketing by Jay Conrad Levinson to be a top resource.
With somewhat loose training tips in a bootcamp-style guide, Jay gets to the heart of one’s creativity, in my opinion.
Guerrilla marketing isn’t for the faint of heart, nor is it for those who only have corporate training. It takes, like most things, hard work, determination, and a ton of creativity to think outside the box.
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Contributor: Joseph A. Federico from josephafederico.com