In an age when the US government has backed away from any interest in solving crises like hunger, poverty, war, and catastrophic climate change (indeed, seems to be doing the maximum possible to worsen these crises), a book that looks at the business world to solve these problems is Guerrilla Marketing to Heal the World. Endorsed by futurist Seth Godin and Chicken Soup for the Soul co-creator Jack Canfield, this award-winning book shows how businesses as small as solopreneurs and as large as the Fortune 50 can make a difference AND a profit.
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Contributors: Shel Horowitz from Going Beyond Sustainability