I’ve been in marketing for just over five years now and as an avid reader, I’ve enjoyed my fair share of books for both entertainment and professional development. I first heard from Jay Baer at a Content Marketing World conference and was immediately hooked on his philosophy. He’s all about content, but he also believes that you should pay attention to all of your customers.
Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree.
I’ve worked with a lot of businesses who were scared to create a social profile because they didn’t want to deal with the negative comments. That’s no excuse! Embracing your haters and providing the best customer service will show results for your brand.
If you’re a business owner, managing your business and your online reputation, this book is a must read!
Contributor: Amber Ooley | Twitter