I’ve been using HARO for 5 years. Read it every day. I own a portfolio of small businesses, in addition to being a venture capitalist ($50M fund based in Ottawa, Canada).
I read HARO every morning to look for queries that are relevant to one of my projects. I then forward them to the relevant CEO, as well as respond to any myself that relate to my specialties (covered call investing, being an entrepreneur, etc).
I probably respond to 1 query per week personally and forward 4-5 individual queries to others who are relevant (per week). It has been a great resource to get mentions in quality publications, which in turn, has helped our SEO as well as organic traffic. I’ve gotten mentions (and links) in CNN Money, Forbes, AmericanExpress, Inc Magazine, Men’s Health, Entrepreneur Magazine, and others.
Contributor: Mike Scanlin