It starts with storytelling (10/38)

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Over the last few months, HGC has seen a marked increase in engagement, shares, and comments on our content, specifically noticeable with Facebook. A key difference that we have begun to employ is focusing on narrative storytelling. We run a gaming company that has a rich backstory and lore and we try and translate that in our posts. Even if your product or service does not have a story backdrop, I think the idea behind storytelling and your brand is vital for engagement. When you post it shouldn’t just be informative or informational. Get people excited about something unique. Evoke emotion. If you do this, you will see higher content engagement.

Contributors: Casey Hill from Hill Gaming Company

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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