One good way to find keywords to target for your SEO-driven content is by looking at your competitor’s content. Using a tool like Ahrefs, you can take your competitor’s root URL or a URL for a specific blog post and look up all of the keywords that site or page ranks for. From there, you can identify the best opportunities by looking at the estimated search volume and keyword difficulty score of each keyword. You want to find a keyword that has a decent amount of search volume with a low keyword difficulty score. I usually look for a keyword difficulty of 30 or under.
Contributors: Cody Slingerland, Organization: Jawfish Digital