Rand Fishkin is an enigma in the SEO world. He founded and led Moz to measurable success during the SEO boom and crash of the early 2000s and goes into detail as to how he managed to do so. The biggest asset this book provides is the actual transparency Rand displays. He does not leave out what its like to be a CEO of a startup. The pitfalls, the successes, he has it all. It’s a great start for young professionals trying to get a head start in the world of startups and small businesses.
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Contributors: Alan Santillan from G2 Crowd