This book taught me how to communicate my ideas and presentations in a way that people remember.
When you’re teaching people about your passion, it can be difficult to relate. You’re invested in whatever it is you do, say journalism-they don’t see why people still read the paper.
Chip and Dan Heath do a phenomenal job at explaining principles behind why some ideas are more memorable than others. If we can all learn to speak in ways that people understand, with concrete language, immersion in experience and memory hooks, then we can get our message across.
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Contributor: Steven Mack