My life and In Advertising (1/7)

We will let the hundreds decide what the millions will do

– Claude Hopkins (Author)

He is speaking about running iterative tests and figuring out what works on a small scale and then applying it to a large mass audience.

It’s funny how this principle was true 100 years ago and is still true today in the technology world. The quote gives my team reassurance that once we figure out what works on a small scale we can leverage to a mass audience and then grow and grow.

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Contributor: Zach Hendrix from

Written by Nathaniel Fried

Co-founder of Fupping. Busy churning out content and building an empire.

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