In finding investors for your business the first step is knowing your business. You will already have a business plan with your demographics laid out. From there you will need to identify who stands to gain from the success of your business. This differs from your demographic in that your investors may not have a need for your business, but they may invest in the industry, the property, or the brand.
Don’t be afraid to go to competitor’s investors, if you believe in your business and can back it up, network with anyone who will listen. A good investor will be able to identify a profitable investment, but it is your job to sell. What makes your business bound for success? Identify risks and assets, and approach investors from a realistic but exciting standpoint.
Contributors: Nate Masterson from Maple Holistics