Outlining Your Target Audience (21/54)

It is really important to identify who are your key customers to make sure you use your marketing budget wisely. Why would a single person care about diapers or a happily married person about a great new dating service? It is really important to figure out who buys your products/services, especially since it became much easier to measure marketing results and generate custom audiences using online marketing.

Contributor: Zygimantas from wiseteam.eu

Written by James Metcalfe

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