Play It Cool (4/18)

This particularly applies in sales situations. Business is war. Warriors smell fear. Conveying a strong sense of confidence and not letting your prospect/opponent know that their decision materially impacts you will land you more deals, promotions, team support etc. I convinced a Fortune 500 CEO to invest in my prior company. I was terrified but played it cool. It’s extremely important, particularly for a man.

Contributor: Nicholas Fiorentino, CEO from

Written by James Metcalfe

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