Predictably Irrational by Dr. Dan Ariely (5/20)

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It’s not a step-by-step guide to becoming a great salesperson but it does provide a fascinating insight into how we as humans make any decision, big or small, and how this can change dramatically from situation to situation, person to person. Having this understanding allows you to better understand the thought process behind purchase decisions, and the variables that affect it, so you can influence potential customers accordingly. It really is an amazing read.

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Contributor: Kraig Martin from Storage Vault

Written by Taegan Lion

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