Zak Parker
Everyone wants to be featured on television, radio or a popular online platform, but the key is to make sure you now the outlet you are pitching to (what they are looking for, what are current events they are focusing on and how you can connect) and that you are tailoring your pitch to get their attention so they see the value.
This requires you to research the company first, making sure what you are pitching is a good fit and then using phrases that show what you are pitching ties in well with a current event or something that has been in the news recently. If you can do that you are positioning yourself as an authority on the topic, and that will definitely get you noticed.
Contributors: Cyrus Webb from Conversations Media Group
