Purple Cow by Seth Godin (8/10)

With increasing globalization, it’s harder than ever for companies to stand out from the crowd. But what if you truly brought something so special and unique that your target market couldnt’t help but be attracted to your brand? Seth Godin helps you see why your opinions on your own differentiation don’t matter and how to rethink what it takes to compete and win today.

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Contributors: Joshua Feinberg from Data Center Sales & Marketing Institute

Written by Taegan Lion

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