This book is unique in the sense that it’s not just a book written from one person’s point of view but from many successful people’s point of view. The overall message of the book is to find a way to stand out in a sea of competitors. He uses the analogy “if you drove by a herd of cows and standing in the field is a purple cow you have to tell someone because it is so different.” When something forces you to remark on it, it is by definition remarkable.
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Contributors: Tim Absalikov, co-founder, and CEO of Lasting Trend